Describe the Various Ways Through Which an Increased Penetration Strategy

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The Answer is A product may not offer sufficient value from the potential customer's view to justify the effort or expense involved in buying and using it.One obvious solution to such a problem is to enhance the product's value to potential customers by adding features or benefits,usually via line extensions.Another way to add value to a product is to develop and sell integrated systems that help improve the basic product's performance or ease of use.A firm may also enhance a product's value by offering services that improve its performance or ease of use for the potential customer.Finally,some potential customers may have trouble finding the product due to limited distribution,or the product's benefits may simply be too modest to justify much purchasing effort.In such cases,expanding distribution or developing more convenient and accessible channels may help expand market penetration.

Describe the Various Ways Through Which an Increased Penetration Strategy

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