A New Candy Called Twirl Was Launched by a Leading

question 22

Multiple Choice

A new candy called Twirl was launched by a leading food manufacturer,Silver Ring Corporation.The candy was promoted with the help of a wide range of marketing activities.This was followed by a comparison of the relative costs and outcomes of each marketing activity.Which of the following audits would have most likely conducted the study of the cost-effectiveness of the company's marketing activities?

• A)Marketing environment audit
• B)Organization audit
• C)Product manager audit
• D)Marketing productivity audit

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Definitions:

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, often leading to an oversimplification of cause and effect.

Ingroup Bias

The tendency to favor one's own group over other groups, often leading to preference and loyalty towards members of the ingroup.

Bystander Effect

A phenomenon in social psychology where people are less inclined to assist a victim if there are other bystanders.

Reciprocity Norm

A social norm that expects individuals to help those who have helped them, fostering cooperation and mutual aid.