Which of the Following Is True of Search Engine Optimization

question 21

Multiple Choice

Which of the following is true of search engine optimization and search engine marketing?

• A)Search engine optimization involves buying keywords known as AdWords for which consumers are likely to search.
• B)Search engine marketing refers to a set of techniques that helps ensure that a company's web pages are ranked highly when consumers search for information using a search engine.
• C)Organic search is driven by proprietary algorithms which are similar to every search engine.
• D)The results of a company's effective use of search engine optimization are that a company's web pages rank higher in the results returned from consumers' searches.

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Definitions:

Logistics

The detailed coordination and implementation of complex operations involving the movement of people or goods.

Value Chain Optimization

A strategic process aimed at improving efficiency and competitive advantage by analyzing and optimizing each step involved in producing a product or service.

Enterprise Resource Planning (ERP) Systems

Integrated software platforms that manage a company's core business processes, such as finance, supply chain, operations, reporting, manufacturing, and human resource activities.

Electronic Data Interchange (EDI) Systems

A set of computer systems that allow the electronic transfer of business documents, such as orders and invoices, between organizations.