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Who examined what he called the McDonaldization of society?
Groups
Collections of individuals who interact with each other, share similar characteristics, and collectively have a sense of unity.
Attitudes
Psychological tendencies expressed by evaluating particular entities with some degree of favor or disfavor.
Academic Psychologists
Professionals who study, teach, and conduct research on various aspects of human behavior and mental processes within an academic setting.
Psychometrics
The field of study concerned with the theory and technique of psychological measurement, including the development of tests to assess personality, abilities, and attitudes.
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