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A panel consists of a sample of respondents,generally households that have agreed to provide information over an extended period.
Non-price Strategy
Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.
Upper-middle Class
A socio-economic group characterized by high educational attainment, professional careers, and relatively high income.
Product Differentiation
The method of making a product or service stand out from the competition, enhancing its appeal to a specific target audience.
Value-based Pricing
Determining the product's price based on the customer's perceived value, emphasizing the product's benefits and differentiation from competitors.
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