A Formalized Set of Procedures for Generating,analyzing,storing,and Distributing Pertinent Information

question 32

Multiple Choice

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________.

• A) transactions processing system
• B) formal system
• C) marketing information system
• D) expert system
• E) research directorate

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Definitions:

Internal

Pertaining to or situated within the confines of an organization, system, or device, often indicating processes or operations not exposed to the external environment.

Permanent

A characteristic of something that is intended to last or continue indefinitely, without change or cessation.

Internet Service Provider

A company that offers users access to the Internet, often also providing related services such as web hosting and email.

Modem

A device that modulates and demodulates signals for sending and receiving data over telephone lines or cable.