Scanner Data Where Panel Members Are Identified by an ID

question 47

Multiple Choice

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

• A)scanner panels with cable TV
• B)volume tracking data
• C)scanner panels
• D)none of the above

---

Definitions:

Business Transactions

Activities that involve the exchange of goods, services, or money between businesses or individuals.