When the Frequency in Any Cell of a Contingency Table

question 71

Multiple Choice

When the frequency in any cell of a contingency table is low,it is ________.

• A) time to stop the analysis
• B) OK to ignore this and move on to finish the analysis
• C) OK to proceed if the phi coefficient is used
• D) time to increase the size of the table
• E) time to reduce the size of the table by combining categories

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Definitions:

BOPUS

Buy Online, Pick-up in Store; a retail strategy allowing customers to purchase items online and pick them up directly at the store's physical location, often merging online shopping with traditional retail.

Showrooming

The practice of examining merchandise or products in a store and then buying them online at a lower price.

Bait and Switch

A deceptive marketing strategy where a seller attracts customers with the promise of specific product or deal, only to upsell them to a different, usually more expensive, item.

Vertical Marketing Systems

A coordinated approach to marketing and distribution in which members at different levels of the supply chain work closely together.