Which of the Following Statements Would Not Be an Application

question 49

Multiple Choice

Which of the following statements would not be an application of the marketing concept?

• A)Let's enquire about which configuration options customers like.
• B)Let's show these product designs to some prospective buyers for their reactions.
• C)Let's examine our points of distribution to see if we're reaching the market effectively.
• D)Let's do some research to see which colours the consumers prefer.
• E)Let's speed up production and get these products to consumers faster by eliminating the field test.

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Definitions:

Strategic Business Unit

A semi-autonomous division or unit within a firm that focuses on a specific market or product line, having its own strategy and objectives.

Subsidiary

A subsidiary is a company that is wholly or partially owned and controlled by another company, referred to as the parent company, and operates under its wing while maintaining some level of independence.

Set of Related Offerings

A collection of products or services that are connected or complementary, offered by a business to meet various customer needs.

Corporate Level

Pertains to the highest strategic tier of decision-making in a company, involving overarching policies and goals.