Harold Timmons Is in a Position to Close a Large

question 79

Multiple Choice

Harold Timmons is in a position to close a large sale if he conceals certain information that the customer needs to make an intelligent buyer decision.His sales manager encourages him to withhold the information and says "You will not be breaking any law." In this case,the salesperson must be guided by the following ethical guideline:

• A)the code of ethics established by the company should guide all ethical decisions
• B)caveat emptor
• C)the organization's moral tone is established primarily by salespeople who have daily customer contact
• D)a salesperson's ethical sense must extend beyond the legal definition of what is right and wrong
• E)the customer is king