Jillian Cho Sells a Line of Copy Machines That Feature

question 83

Multiple Choice

Jillian Cho sells a line of copy machines that feature a "quick change" toner cartridge.The empty cartridge can be replaced quickly,without any mess,in a matter of seconds.Which of the following statements represents the most effective presentation of this feature?

• A)"After years of research and development,our engineers developed the quick change toner cartridge."
• B)"Our copy machines are better than the ones made by competition."
• C)"If you purchase one of our copy machines,you will enjoy the benefits of a quick change toner cartridge."
• D)"We have recently developed the only office copy machine that features a quick change toner cartridge."
• E)"All of our copy machines are equipped with the quick change toner cartridge which means you no longer waste time replacing an empty toner cartridge."

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Definitions:

Procurement

The process of obtaining goods, services, or works from external sources, often through a bidding or negotiation process.

Positioning

The strategy of creating a distinct image or identity for a product or brand in the customers' mind relative to competitors.

Distribution Strategy

The plan a company uses to ensure its products or services are delivered to the end-users efficiently, including channels, logistics, and market coverage.

Information Infrastructure

The foundational physical and digital facilities and components that provide the backbone for communication and information services.