Solution Selling Begins with Understanding the Customer's Problem

question 16

True/False

Solution selling begins with understanding the customer's problem.

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Definitions:

Roles

Roles refer to the expected behaviors, duties, and responsibilities associated with a particular social position or status within a group or society.

Norms

Shared standards of acceptable behavior within a society or group.

Decision Process

The cognitive process involved in choosing between different alternatives or developing strategies to address a problem or achieve a goal.

Taking Responsibility

The act of acknowledging and accepting the choices one has made, the actions one has taken, and the results they have led to.