The Objective of Developing a Positioning Strategy Is

question 18

Multiple Choice

The objective of developing a positioning strategy is:

• A)maximize product visibility in the market.
• B)to minimize purchase risks.
• C)to encourage brand name recall.
• D)to gain competitive advantage.
• E)to maximize customer satisfaction.

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Definitions:

Scarcity

Refers to the fundamental economic problem of having seemingly unlimited human wants and needs in a world of limited resources.

Freedom of Choice

The ability or right of individuals to make their own decisions without external constraints or coercion.

Emotional Response

The psychological reaction characterized by feelings such as happiness, anger, or fear, triggered by specific stimuli or events.

Disrupt-Then-Reframe Technique

Influence technique in which one disrupts critical thinking by introducing an unexpected element, then reframes the message in a positive light.