The Objective of Developing a Positioning Strategy Is

question 18

Multiple Choice

The objective of developing a positioning strategy is:

• A)maximize product visibility in the market.
• B)to minimize purchase risks.
• C)to encourage brand name recall.
• D)to gain competitive advantage.
• E)to maximize customer satisfaction.

---

Definitions:

Sales Adjusted

The revision of sales figures to account for returns, allowances for damaged goods, and discounts given.

Cash Basis

An accounting method where transactions are recorded when cash is received or paid, without regard to when the transactions occurred.

Selling and Administrative Expense

Costs incurred by a company from its selling activities and the management of the overall company, excluding production costs.

Cash Basis

A bookkeeping approach that only recognizes earnings and outgoings at the time cash is exchanged.