When Selling New and Emerging Products,the Emphasis of the Product

question 22

Multiple Choice

When selling new and emerging products,the emphasis of the product strategy should be on:

• A)brand comparisons.
• B)developing relationships with customers.
• C)removing cognitive dissonance about the new product.
• D)creating desire for the new product.
• E)managing expectations about the new product.

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Definitions:

Transnational Corporations

Large companies that operate and have assets in more than one country, exerting significant economic and political influence globally.

Imperialism

A policy or practice by which a country extends its power and influence through colonization, military force, or other means.

Powerful Societies

Societies that possess significant economic, political, or military power, influencing global or regional affairs.