In Order for a Customer to Arrive at a Buying

question 15

Multiple Choice

In order for a customer to arrive at a buying decision,the salesperson should present the product according to:

• A)the customer's unique personal tastes.
• B)his/her own point of view.
• C)a standardized procedure or presentation.
• D)the most important features of the product.
• E)the buyer profile based on industry research.

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Definitions:

Patriarchal Power

A social system where men hold primary power and predominate in roles of political leadership, moral authority, and control over property.

Glass Ceiling

An invisible institutional barrier that limits professional women’s progress into the upper echelons of an organization.

Male-Dominated

Describes a field or environment where men are overwhelmingly the majority, often possessing greater authority, power, or influence than women.