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Why Is It Important for a Salesperson to Understand the Customer's

question 30

Essay

Why is it important for a salesperson to understand the customer's dominant buying motives?


Definitions:

Emotional Appeals

Persuasion techniques aimed at eliciting emotional responses from the audience to influence attitudes, beliefs, or behaviors.

Power Bases

The sources of authority or influence that individuals or groups possess in a social or organizational context.

Informal Options

Non-official or non-structured alternatives that can be pursued in any situation, often allowing for more flexibility and personalization.

Locus Of Control

A psychological concept referring to the degree to which individuals believe that they have control over the outcome of events in their lives.

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