The Difference Between Sales Data and Sales Intelligence Is

question 11

Multiple Choice

The difference between sales data and sales intelligence is:

• A)sales intelligence is used for sales forecasting purposes,while sales data is used for strategy planning.
• B)sales data is collected from secondary sources,while sales intelligence is gathered from primary research.
• C)sales intelligence goes beyond sales data by giving more insights into the prospect,their firm,and the market place.
• D)there is no difference between sales data and sales intelligence.
• E)sales data is collected by the salesperson,while sales intelligence is collected by professional research companies.