The Objective of the Approach Is To

question 59

Multiple Choice

The objective of the Approach is to:

• A)capture prospect's attention and generate interest in a prospect.
• B)close the sale.
• C)negotiate any concerns the prospect may have.
• D)demonstrate the product to the prospect.
• E)qualify the prospect.

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Definitions:

Cultural Imperialism

The practice of promoting the culture or language of one nation in another, often disregarding the native culture, beliefs, and traditions.

McDonaldization

The process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world.

Stakeholder Interests

The specific concerns, goals, or desires that stakeholders (individuals or groups affected by or with an interest in a project, organization, or outcome) hold.

Competing

Engaging in an effort or stride to win or be more successful than others in a particular market, sport, or any area of endeavor.