An Example of an Open Ended Question Is

question 64

Multiple Choice

An example of an open ended question is:

• A)"Did you buy a new car last year?"
• B)"Have you paid-off the mortgage on your home?"
• C)"What investment tool would you think will best serve your financial planning needs?"
• D)"Is saving for your children's education important to you?"
• E)"Have you started planning for your retirement?"

---

Definitions:

Direct Marketing Database

A collection of data about customers or potential customers that is used to tailor marketing strategies directly to the interests of individuals.

Income Tax Rate

The percentage of an individual's or corporation's income that is paid to the government as tax.

Catalog

A comprehensive collection or list of items, especially one systematically arranged, often found in printed form or online for shopping purposes.

Media Usage

The manner and extent to which individuals or organizations use various channels of communication to receive or disseminate information.