The Next Step After Establishing Rapport and Getting the Prospect's

question 17

Multiple Choice

The next step after establishing rapport and getting the prospect's attention is:

• A)asking the buyer questions to determine her level of product knowledge.
• B)need discovery.
• C)do small talk to get to know the buyer.
• D)selection of the product.
• E)demonstration of the product.

---

Definitions:

Marketing Plans

Detailed strategies outlining the advertising, targeting, and selling efforts for a product or service, designed to achieve specific financial and market share goals.

Diversification

A strategy of increasing business opportunities through new markets or products, aiming to reduce risks associated with over-reliance on a single product or market.

Product Development

The process of creating or improving a product or service, from initial idea through marketing, with the goal of satisfying customer needs.

Market Development

A strategy aimed at expanding the customer base by exploring new markets for existing products.