The Purpose of Offering a Product Trial Is To

question 74

Multiple Choice

The purpose of offering a product trial is to:

• A)execute a trial close as soon as possible.
• B)create an impulse buy.
• C)get the customer's attention.
• D)create customer's desire for the product.
• E)generate customer's interest.

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Definitions:

User Cost

The cost of using a good or service, including the opportunity cost of forgone alternatives and the depreciation of the good's own value over time.

Government Regulation

The imposition of laws and rules by government aimed at affecting the behavior of individuals and industries to achieve societal goals.

Extraction Cost

The cost associated with the removal of raw materials from the earth, which can influence the price of goods.

Property Rights

Legal rights to possess, use, and dispose of assets including real property, intellectual property, and other possessions.