When a Customer Complains,it Is Important To

question 51

Multiple Choice

When a customer complains,it is important to:

• A)encourage them to vent their feelings to you,the salesperson.
• B)refer them to whoever was the cause of the problem in the company.
• C)ask customers instead to focus on the benefits of making that purchase.
• D)request them not to talk to friends about their complaints.
• E)remind them that they are perceiving the situation incorrectly.

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Definitions:

Elastic

A term describing the responsiveness of the quantity demanded or supplied of a product when its price changes.

Elasticity

The degree to which the quantity demanded or supplied of a good or service changes in response to a change in price.

Midpoint Method

A technique used in economics to calculate the percentage change in a variable by dividing the change by the average value of the initial and final values.

Twinkies

A popular snack cake in the United States, characterized by its golden sponge cake exterior and creamy filling.