A Good Way to Classify Customers Is Based On

question 38

Multiple Choice

A good way to classify customers is based on:

• A)needs analysis.
• B)amount of travel time required to serve the customers.
• C)potential sales volume.
• D)communication styles.
• E)dominant buying motives.

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Definitions:

Indirect Discrimination

practices or policies that appear neutral but result in unfair treatment of certain groups without direct intention to discriminate.

Robinson-Patman Act

Part of a group of laws collectively called the antitrust laws governing competition in the United States. Under the Robinson–Patman Act, it’s illegal to give or receive a price discount on a good sold to another business. This law does not cover services and sales to final consumers.

Price Discrimination

The strategy of selling the same product to different customers at different prices, often based on their willingness or ability to pay.

Elastic Demand

A scenario in which a notable fluctuation in the demand for a product or service occurs due to a variation in its price.