The Training Programs of Both Small and Large Marketing Firms

question 81

Multiple Choice

The training programs of both small and large marketing firms should incorporate three dimensions: knowledge of the product line,company marketing strategies,and territory information as well as:

• A)knowledge of personal selling skills; and knowledge of self and others.
• B)knowledge of company policies,procedures,and benefits; and stress management.
• C)explanation of compensation methods; and application of personal selling principals and practices.
• D)explanation of compensation methods; and in-field sales training with supervision.
• E)attitudes toward the company,its products,and customers; and application of personal selling principles and practices.

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Definitions:

Arbitrage

The simultaneous purchase and sale of the same asset in different markets to profit from tiny differences in the asset's listed price.

Shrimp

A small, decapod crustacean found in marine and freshwater environments, often consumed as seafood.

Manhattan

A densely populated borough of New York City, known for its significant cultural, financial, and commercial landmarks.

Foreign Prices

The cost or value of goods and services from a country different from the domestic market, often influenced by currency exchange rates.