What Are the Two Main Functions Sales Managers Perform

question 53

Essay

What are the two main functions sales managers perform?

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Definitions:

Early Adopter

An individual or organization that uses or purchases new products, technologies, or services before the majority of the market, often influencing trends and standards.

Diffusion Curve

A graphical representation showing the rate and pattern of adoption of a new product, technology, or idea over time among members of a social system.

Maturity Phase

A stage in the product life cycle where sales growth stabilizes, and the product is well established in the market, facing increased competition.

Market Segments

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.