Significant Business Develops in Spain for Graphic Comix, Inc

question 28

Multiple Choice

Significant business develops in Spain for Graphic Comix, Inc., a U.S. firm. Graphic Comix appoints Comicas Graphico, Ltd., a Spanish firm, to act as Graphic Comix's marketing representative in Spain. This is

• A) ​a joint venture.
• B) ​franchising.
• C) ​indirect exporting.
• D) ​licensing.

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Definitions:

Instrument Usefulness

Refers to the effectiveness and efficiency of a tool or device in achieving its intended purpose, especially in research or assessment contexts.

Content Sampling Error

is a type of error that occurs when the content or items selected for a test or measurement do not adequately represent the full domain of the content being measured.

Test Administration Error

Mistakes or inconsistencies that occur during the administration of a test, potentially affecting the validity or reliability of the results.

Time Sampling Error

A statistical error that occurs when the sample data collected does not accurately represent the population over a specific time period.