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Pay-Per-Click Generates Revenue Each Time a User Clicks on a Link

question 68

True/False

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.


Definitions:

Private Market

A part of the financial market in which financial instruments and assets are traded that are not available on the public stock exchanges.

Marginal Social Benefit

The additional benefit received by society from the production or consumption of one more unit of a good or service.

Marginal Cost

The expense incurred from manufacturing an extra unit of a product or service.

Total Social Benefit

The total benefit to society from producing or consuming a good, including both private benefits and any external benefits.

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