Examlex
Peer-to-peer (P2P)is a computer network that relies on the computing power and bandwidth of the participants in the network rather than a centralized server.
Medium Selection
The process of choosing the most appropriate communication channels or platforms for advertising or promoting a product, service, or message to the target audience.
Alternative Media
Non-traditional media channels used for advertising and marketing, which can include digital platforms, guerrilla marketing, and other innovative methods.
Purchase Frequency
The rate at which a customer buys a product or service over a specific period of time.
Campaign Objectives
The intended goals or outcomes that a marketing campaign strives to achieve, such as increasing brand awareness or driving sales.
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