What Is Customer Relationship Management (CRM)

question 101

Multiple Choice

What is customer relationship management (CRM) ?

• A) The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
• B) Integrates all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprisewide information about all business operations.
• C) A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
• D) Connects the plans, methods, and tools aimed at integrating separate enterprise system.

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Definitions:

Pleasure

A feeling of happiness, satisfaction, or enjoyment derived from various activities or experiences.

Investment

The act of allocating resources, usually money, with the expectation of generating an income or profit, often involving the purchase of stocks, bonds, or real estate.

Interest Rate

is the cost of borrowing money or the compensation for the service and risk of lending money, expressed as a percentage of the amount borrowed.

Wine Drinkers

Individuals or groups who consume wine, not a specific economic term but may be analyzed in market studies related to beverage consumption.