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What Divides a Market into Categories That Share Similar Attributes

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What divides a market into categories that share similar attributes such as age, location, gender, habits, and so on?


Definitions:

Ordered Data Set

A collection of objects or numbers arranged in a natural, chronologically sequential or hierarchical order.

Median

The value separating the higher half from the lower half of a data sample, a population, or a probability distribution, often used as a measure of central tendency.

Variability

A measure of the dispersion or spread of data points in a dataset, indicating how much the numbers differ from each other and from the mean.

Measures Of Variability

Statistics that describe the extent to which scores in a distribution differ from one another, including the range, variance, and standard deviation.

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