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The Ronen and Shenkar Cluster Divides the World into Eight

question 3

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The Ronen and Shenkar cluster divides the world into eight civilizations.


Definitions:

Functional Values

The practical or useful aspects of a product or service that fulfill consumers' needs or requirements.

Marketing Values

The core beliefs or standards that guide the marketing strategies and actions of an organization or individual.

Diversified Values

This refers to the practice of possessing a wide range of different values, often relevant in the context of organizational culture or individual belief systems.

Operating Objectives

Short-term goals or targets that are set by an organization to guide its daily operations towards achieving broader strategic goals.

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