_____ Refers to the Ability to Extract Favorable Outcome from Negotiations

question 1

Multiple Choice

_____ refers to the ability to extract favorable outcome from negotiations due to one party's strengths.

• A) Expropriation 
• B) Bargaining power 
• C) Compromising power 
• D) Accommodating power

---

Definitions:

Four Utilities

Refers to the satisfaction or value that customers receive from a product, encompassing form, time, place, and possession utilities.

Marketing Creates

The process through which marketing efforts lead to the creation of value, demand, and brand identity.

Possession

The state or fact of owning, controlling, or having an object, property, or asset.

Form Utility

The value added by the process of transforming raw materials into a finished product that is more useful to consumers.