Examlex
The __________ prohibits "unfair labor practices" such as firing workers for joining unions,refusing to bargain with a union representing a majority of workers,or establishing a company union.
Brand Equity
The value that a brand adds to a product or service based on consumers' perceptions, recognition, and loyalty.
Line Extension
is a marketing strategy where a company introduces additional items in the same product category under the same brand name, often with new flavors, forms, colors, sizes, or other characteristics.
Brand Equity
is the value and strength a brand possesses, stemming from consumers' perceptions, recognition, and loyalty.
Category Extension
When a brand expands its existing product line into new categories to reach new markets or segments, leveraging its brand equity.
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