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The Stronger an Instrumental Value Is,the Less We Act on It

question 127

True/False

The stronger an instrumental value is,the less we act on it.


Definitions:

Personal Selling

A promotional strategy where sales representatives interact directly with potential customers to explain product benefits and persuade them to make a purchase.

Advertising

The activity or profession of producing advertisements for commercial products or services to inform or attract potential customers.

Informational Appeal

Used in a promotion to help consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage them to evaluate the brand favorably on the basis of the key benefits it provides.

Laptop Computers

Portable personal computers designed for mobile use, integrating most components of a desktop computer, including a display, keyboard, and a pointing device.

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