According to David McClelland,wanting to Do Something Better or More

question 29

Multiple Choice

According to David McClelland,wanting to do something better or more efficiently to solve problems,or to master complex tasks is called a _________________.

• A) need for affiliation
• B) need for achievement
• C) need for power
• D) need for success

Describe the importance and application of relationship marketing in building long-term customer relationships.

Understand the impact of societal and cultural factors on consumer behavior including the influence of popular culture and big data.

Discuss the evolution of consumer behavior analysis from buyer behavior to a more comprehensive approach.

Apply demographic trends and segmentation for creating targeted marketing opportunities.

---

Definitions:

Gregariousness

The quality of being sociable, outgoing, and enjoying the company of others.

Assertiveness

The quality of being self-assured and confident without being aggressive, in expressing one’s needs and opinions.

Evolutionary Psychologists

Researchers who study how evolutionary theory explains psychological traits and behaviors, asserting that many human psychological systems, including memory, perception, and language, serve evolved adaptive purposes.

Reproduction

The biological process by which new individual organisms are produced, either sexually or asexually.