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What Term Refers to the Process of Portraying a Desired

question 66

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What term refers to the process of portraying a desired image or attitude to control the impression others form of us?


Definitions:

Secondary Reinforcer

A reinforcer that acquires its positive value through an organism’s experience; a secondary reinforcer is a learned or conditioned reinforcer.

Positive Value

Something that is considered beneficial, desirable, or of worth according to individual or societal standards.

Organism's Experience

The subjective events and phenomena that occur within the life of a living entity.

Negative Reinforcement

A behavioral learning concept where the removal of an undesirable stimulus strengthens a behavior.

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