The Process of Building and Maintaining Strong Customer Relationships by Providing

question 61

Multiple Choice

The process of building and maintaining strong customer relationships by providing customer value is called:

• A)marketing concept
• B)value-added selling
• C)customer relationship management
• D)personal sales philosophy
• E)customer strategy

---

Definitions:

Mixed Cost

An expense that contains both variable and fixed cost components.

Car Rental

The process of temporarily using a vehicle for a period, typically ranging from a few hours to weeks, against a fee.

Electricity

A form of energy resulting from the existence of charged particles, widely used as power for numerous applications.

Depreciation

The systematic allocation of the cost of a tangible asset over its useful life, reflecting its wear and tear, deterioration, or obsolescence.