Cultural Differences Between the US and Some Foreign Countries

question 36

Multiple Choice

Cultural differences between the US and some foreign countries:

• A)are not a factor in product marketing campaigns
• B)cannot be deciphered except by those who have lived in both countries for long periods of time
• C)make doing business internationaly nearly impossible
• D)increase communications-style bias between salespeople in the US
• E)cause salespeople to think customers are going to buy when they have no intention of buying

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Definitions:

Archetypes

Universal, symbolic images that appear across cultures and literature, representing fundamental human desires and emotions.

Libido

A term used in psychoanalytic theory to denote the energy of the sexual drive as a component of the life instinct.

Collective Unconscious

A concept in psychology that refers to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.

Superego

In Freudian psychoanalysis, the part of the personality that acts as the moral center, imposing the values and morals learned from parents and society.