Which of the Following Statements Is True About Products and Product

question 37

Multiple Choice

Which of the following statements is true about products and product knowledge?

• A)Without understanding a company's history an employee cannot understand that company's product.
• B)Product knowledge is not as important as selling technique for a professional salesperson.
• C)Knowledge of one's product or service is not important in all areas of professional selling.
• D)Complexity and variety of products available and the increasing number of new products complicate the buying process.
• E)Salespeople who learn and impart too much product knowledge slow the buying process down.

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Definitions:

Gestalt Psychologists

Psychologists who focus on human perception and cognitive processes, emphasizing that the whole of anything is greater than its parts.

Visual Processes

The mechanisms by which the brain interprets and understands visual information from the environment.

Binding

In the sense of vision, the bringing together and integration of what is processed by different neural pathways or cells.

Depth-Vision Cues

Visual indicators that allow individuals to perceive the world in three dimensions and judge the distance of objects.