Which of the Following Statements Regarding Product Benefits Is True

question 27

Multiple Choice

Which of the following statements regarding product benefits is true?

• A)People do not buy benefits,they buy features.
• B)A benefit provides the customer with personal advantage or gain.
• C)Prospects usually display equal interest in features and benefits.
• D)A feature is whatever provides the consumer with personal advantage or gain.
• E)Salespeople should never describe features,only benefits.

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Definitions:

Kyphosis

A deformity of the spine characterized by a bent-over position; more commonly called humpback.

Bone Density

A measure of the amount of minerals (mainly calcium and phosphorous) contained in a certain volume of bone, reflecting its strength and risk for fracture.

"Humpback"

A colloquial term for Kyphosis, a condition characterized by an excessive outward curve of the spine, leading to a hunched posture.

Hearing Impairment

A partial or total inability to hear sound in one or both ears.