Using the Pronouns "You" and "Your" in a Sales Letter

question 35

Multiple Choice

Using the pronouns "you" and "your" in a sales letter:

• A)assumes the customer will definitely buy
• B)is a traditional form
• C)keeps the focus on the customer
• D)should be avoided
• E)follows standard business letter format

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Definitions:

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Patterns of behavior, beliefs, and experiences that can be identified within specific cultural contexts or ethnic groups.