A Grain Supplier to Cattle Farmers Has Developed a Grain

question 45

Multiple Choice

A grain supplier to cattle farmers has developed a grain mixture with nutritional additives that approximate the nutrient mixture in grass.Farmers who feed their cattle this enriched grain can sell beef and milk that taste similar to grass-fed beef and have many of the nutritional benefits to humans of grass-fed beef or dairy at a significantly lower production cost than actual grass-fed beef or dairy.
-Product differentiation is key to being able to position your product and separate it from competitors' products.In what way,however,could product differentiation hurt a potential sale?

• A)If your product is positioned as being strong in areas your customer does not need and weaker in areas that are important to your customer,this differentiation could cause the customer to purchase a competitors' product.
• B)If your product is positioned in a way that showcases its weaknesses,then your customer will see those weaknesses and need to buy another product that will compensate for those weaknesses.
• C)If your product is differentiated in the wrong way,your competitors will be able to mimic your marketing and use it to bring more attention to their products than to yours.
• D)Product differentiation is a difficult art,so marketers must be sure they understand the product completely before creating any campaigns or branding.
• E)Product differentiation is unlikely to hurt a potential sale,because once customers understand what your product offers they will purchase it.

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