Which Is True Regarding the Differences Between Consumer and Organizational

question 43

Multiple Choice

Which is true regarding the differences between consumer and organizational buyers?

• A)Consumer buyers often purchase online,while organizational buyers may purchase online or in person.
• B)Consumers purchase for household consumption,while organizational buyers purchase for personal consumption.
• C)Consumer decisions are usually made by individuals,while organizational decisions are frequently made by several people.
• D)Consumer purchases are based primarily on rational criteria,while organizational purchases are based primarily on emotional responses to products or promotions.
• E)Consumers mostly engage in a lengthy decision process,while organizational buyers make quick decisions.

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Definitions:

Quantitative Research

Research involving structured forms of data collection such as surveys, which quantifies attitudes, opinions, or behaviors.

Experimental

Pertaining to a method of research in which variables are manipulated to observe their effects on other variables, typically aiming to establish cause-and-effect relationships.

Blogs

Blogs are online journals or informational websites displaying information in reverse chronological order, with the latest posts typically appearing first.

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services to understand market dynamics and consumer preferences.