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Charles Lin has just been hired by Frederick Company to replace a sales representative who is retiring after 40 years with the company.The older representative is training Charles on procedures and customers in his territory for three weeks before he retires,and Charles knows this is a huge opportunity to learn about the prospect base.When Charles asks which CRM system the company uses,the older representative says,"Everyone else here uses some computer program called Salesforce,but I won't touch it.I know my customers like the back of my hand! Never needed to write anything down."
Charles is concerned.He used Salesforce in college and knows how vital it is to have customer information,sales records,preferences,and conversations recorded.He talks to the sales manager,who tells him the representative's sales were decent,and all his invoices came in,so they left him alone and never forced him to use the CRM system.
-What should Charles do?
Ounce
A unit of weight commonly used in the United States and the United Kingdom, equal to 1/16 of a pound or approximately 28.35 grams.
Futures Contract
A legal agreement to buy or sell a particular commodity or asset at a predetermined price at a specified time in the future.
Pounds
The unit of currency used in the United Kingdom, also known as the British pound sterling (GBP).
Marking-to-Market
An accounting practice where assets and liabilities are valued according to current market prices, rather than book or historical prices.
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