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ScranTone is a paper mill and supplier serving the Upper Midwest.Since the commercial paper market is saturated,the only room for growth is to expand existing accounts or to win over competitors' accounts.Kevin Salazar is a sales representative who has gotten another meeting with the head of purchasing for the copy centers at a large university system,who has been buying from ScranTone's main competitor for three years,since a month after Kevin's last presentation to the buyer.
-Which Need-Satisfaction Strategy does Kevin use?
Normlessness
A state or condition where social norms are absent, weak, or conflicting, leading to social instability and alienation.
Modern Life
Describes the lifestyle and societal conditions that are characteristic of the contemporary era, often associated with technology, urban living, and fast-paced changes.
Opiate of the Masses
A metaphor for something that dulls awareness and leads to passive acceptance, originally describing religion's effect on society and its divisions.
Working Class
A social group consisting of people employed in lower tier jobs, often involving manual labor or industrial work, and typically characterized by lower income and educational levels.
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