Shane Chadwick Is a Sales Representative for the Metropolitan Commuter

question 54

Multiple Choice

Shane Chadwick is a sales representative for the Metropolitan Commuter Rail Service,selling ad space inside commuter rail train cars and stations.He has presented and negotiated to a new church trying to attract new members by advertising their philosophy and service times.
-What makes selling ad space in the commuter rail system especially difficult?

• A)There are many other places and mediums in which prospects can advertise,so Shane needs to present a compelling reason to advertise on trains and in stations.
• B)People buy products,not services,so it is difficult for Shane to sell something that is not a tangible product.
• C)No one wants to pay for something that should be free,so Shane has to build a case for why a prospect should pay for ad space instead of getting it free.
• D)Prospects are concerned about buying advertising space on a moving vehicle,as they worry that the audience will not be able to read their messages.
• E)Prospects worry that the commuter rail ads target a specific audience.

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Definitions:

Common Properties

Characteristics or features shared by a group of objects, concepts, or entities.

Executive Functioning

Cognitive processes including planning, working memory, attention, problem solving, verbal reasoning, inhibition, mental flexibility, task switching, and initiation and monitoring of actions.

Goal-Directed Behaviors

Refers to actions or activities that are carried out with a specific outcome or objective in mind.

Self-Control

The ability of an individual to regulate their thoughts, emotions, and behaviors in the face of temptations and impulses.