Braeden Innovations LLC Is a Company That Sells Database Systems

question 15

Multiple Choice

Braeden Innovations LLC is a company that sells database systems and software integration packages to schools and universities.
Po Komacho is a trade sales representative with Braeden Innovations LLC.As a trade sales representative,she promotes the company and its products to software resellers and supports their sales representatives in selling Braeden's software to clients.A large part of her job involves attending industry trade shows and working the Braeden Innovations LLC booth at the exhibit hall of the trade show.
-Because Po is not selling directly to clients,she does not have the stress of carrying a sales quota that other types of sales representatives have.For this reason,her main source of stress tends to be logistical,and comes from:

• A)the level of trust she can build with the resellers she supports
• B)her hectic travel schedule to trade shows
• C)the pressure she puts on herself to be the best
• D)her feelings that resellers cannot care as much about the product as she does
• E)a desire to please the clients her resellers sell to

---

Definitions:

Financial Capital

Economic resources measured in terms of money used by entrepreneurs and businesses to buy what they need to make their products or to provide their services.

Primary Markets

Financial markets where new securities are issued and sold for the first time to investors, such as initial public offerings (IPOs).