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____________is the authorizing entry document.
Business-to-Business Marketing
Marketing efforts directed from one company to another, rather than to individual consumers.
Not-for-Profit Organizations
Entities that operate for purposes other than making a profit, often focusing on social, educational, or humanitarian objectives.
Ultimate Consumers
The end users of a product or service, typically individuals who purchase for personal use rather than for resale or manufacturing.
Organizational Buyers
Entities such as businesses, governments, and institutions that purchase goods and services for organizational use, not for personal consumption.
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