According to Two-Factor Theory,the Procedure of Response Blocking or Flooding

question 3

Multiple Choice

According to two-factor theory,the procedure of response blocking or flooding

• A)works because the subject's expectations about the consequences of failing to respond are changed
• B)works because the fear-eliciting properties of the CS are extinguished
• C)works because flooding produces a drastic stimulus change
• D)should not work

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Definitions:

FAB

An acronym for Features, Advantages, and Benefits, a sales and marketing strategy focusing on the product's aspects and their value to the customer.

SELL Sequence

A structured approach in sales that typically includes steps such as Show features, Explain advantages, Lead into benefits, and Let the customer talk.

Business Proposition

An offer or plan proposed by a business to provide certain products or services with the aim of generating value or profit.

Marketing Plan

A comprehensive document outlining a company's strategy for promoting and selling its products or services to its target market.